Writing a blog title can seem daunting, but when you keep a few things in mind, it’s actually very simple.
At best, your headline converts great and you get tons of click throughs. At worst, your headline converts bad and you head back to the workshop and try again.
Here are my six best tips to writing a great blog title:
1. Use Keywords
Of all the headline writing rules, this one is the most obvious, the most told, and the most important. In your headline writing and in your blog writing both, you should use standard SEO techniques to make sure that people who are searching for your topic are finding your article.
I won’t go over everything, but to give you a crash course, your keyword should appear:
- in the beginning of your blog title
- in the first paragraph of your blog post
- no more than three times in every one hundred words in your blog post
2. Don’t Exaggerate
The one thing I hate in blog writing and headline writing both is when I see blog titles like:
How to Grow Your Gain 10,000 Instagram Followers in 1 Week!
I took an email course promising a certain number of email subscribers after three days. On day two, the author said that most people won’t make the goal. He never even provided a strategy to getting there.
If you promise 10,000 Instagram followers in your blog title, the key had better be in your blog. Period.
3. Promise Value
Your headline should explain what your blog post is about, and what value it provides to the reader.
My blog title, for example, reads:
How to Write an Amazing Blog Title to Capture More Readers.
What is the article about? How to write blog titles. What value does it provide? Capturing more readers.
Tell your readers exactly what you’re going to be giving them within the blog post.
4. Keep it Simple
We love to think that our content is super interesting and everyone wants to read it. Here’s the reality: Most people on the internet aren’t paying attention.
Keep your headline simple, like you would in your blog writing. It should be between 60 and 100 characters, and contain scannable language.
5. Rewrite Your Blog Title (as needed)
Often times, what I write isn’t usually what I planned to write. Sometimes, I like to write outlines, but usually, I sit down and let it flow.
At the end of the day, I can spout off a million headline writing rules, but it’s up to you to right what feels write to you.
Wait, that wasn’t quite right, was it? Which brings me to my last point:
6. Make it Catchy.
I’m a very analytical writer, in music, poetry, and prose, so I haven’t experimented with this myself. Still, my eyes does catch things like tongue twisters, alliteration, puns, and other playful literary techniques.
Play with these techniques in your writing, and I’ll muster up the courage to do the same.
Comment your favorite blog titles below, or a blog title you might want some feedback on.